Making a medical app is no mere feat, as it takes vast amounts of research and testing to make sure the kind of software you create is appropriate for your niche audience. Of course, as a business dealing with medical services, you’re likely going to want to reap in returns of investment to make sure not only do you get opportunities to improve the app, but to make sure your business survives in the long run as well. Part of the ways you could do this is to effectively marketing your medical app to the public, and this article will help you do just that.
When we talk about apps, we’re likely talking about apps in mobile devices. Interestingly, making a medical app might be a good move, as this makes you access quite a huge demographic – 2.6-billion smartphone users already exist globally, and it’s projected to balloon into 6.1-billion in as early as 2020. In fact, 33-percent of people consider their mobile phones as their primary way of accessing the internet, with 82-percent of users say they use their phones to help them decide on their purchases. If you want to bank on marketing your medical app, mobile is just one of the many means you could use. Here are other ways you could approach marketing for your medical app:
1. Create a stunning website: Your medical app needs a public presence in order to gain traction to your target market. An effective way of doing this is by relying on a website that’s built precisely as a springboard for interested readers, viewers, and customers to get an inside look on your medical app and its many features. Having a website is a sign that you’re truly invested in your application as a potential to propel your business.
- Your medical app should be prominent throughout your website, and make sure it has a presence that will make it memorable for the viewers. It shouldn’t be simply a logo on a footer but rather something that appears to be actively used.
- Make sure you follow good search engine optimization strategies when making your website. When SEO is in the picture, it’s not always necessarily about the content (although there will be a section about content). SEO means making sure your website is built to adhere to SEO guidelines. These include fast load times, and mobile optimization.
2. Generate a social media presence: Don’t let your medical app waste away in your website alone, though. Make sure your website gains traction and viewers by propelling it through social media. Create accounts and pages in relevant social media networks that you think will be a good avenue to spread word about your application. There are actually two ways for you to make connections with your customers through social media:
- Organic promotion means creating a presence – this can range from creating profiles on Instagram and Twitter, to creating a page on Facebook. Create a page and make sure you follow prominent figures and other icons in the industries to stay tuned to the latest updates, and for you to gain inspiration on how industry leaders do their own organic promotion. Don’t be too promotional and spammy however. Try to connect with your audience in a relevant manner by posting content you know is useful to them. For a medical app, why not start by posting health tips and tricks or factoids?
- Paid promotion means putting a bit of money through your app promotion and rely on social media networks to actually boost your presence to a target audience. Instagram and Facebook are good ways to advertise as they can help reach your audience in a segmented market.
3. Public relations is still effective: People say there’s no such thing as bad press – except, of course, if you don’t have any press at all. Influencer and media mentions can actually help a great deal when it comes to making a mark to your audience. You can consider a lot of approaches with regards to this strategy, but you can try:
- Create a press release and share it to media and publications that you think might consider writing a short article about your medical app.
- Create an event, perhaps a launch party, and invite local members of your tech and media industries. This can greatly boost traction towards your brand. If not that, perhaps consider releasing a demo for media to try out and create a piece with.
- Create opportunities to have key figures of your company be interviewed by bloggers and newspapers about the medical app.
- Create opportunities to have writers under your team create guest blogs in order to boost appeal towards your medical app.
4. Go traditional: Sometimes, there’s no other way to generate appeal but to go traditional. In today’s digital marketplace, perhaps going traditional can be quite the appealing option to a lot of marketers. Treat your application the way you treat a product about to launch. How exactly should you promote it?
- It’s not uncommon for you to consider stream content online or on television about your application, and it’s something you should consider if you have the budget for it.
- Try to create posters and other visible media you can place in storefronts or other public locations, especially if you want your medical app to have a local presence.
- Classic word-of-mouth approach still works, especially for something you want a lot of people to use. Before you invest in getting users, try to invest in a mobile marketing platform that allows you to give efficient insights that would allow you to adjust your strategy on the fly. Classic word-of-mouth also means trying to generate appeal by creating a presence on forums and pages and interacting with your audiences.
The Takeaway: Marketing A Medical App To The Public
A medical application can bring a lot of benefits and advantages to its target market, especially if it tries to address specific concerns. Even a medical app geared towards fitness and healthy living can bring a whole host of benefits to a modern crowd enamored by the idea of fitter, healthier bods, which can greatly boost your brand image given the right marketing approach. With the above tips from Studio 56, you can hopefully get yourself a head start towards giving your medical app the kind of rockstar marketing it needs in order to boost conversions and returns.
Tristan is a digital marketing specialist and the founder of Studio 56. With years of experience in the digital marketing field and business world, Tristan prides himself on delivering high quality marketing services to clients in the Allied Health sector. S56 specialises in partnering with Allied Health practices to boost their overall ROI. He has a loving family and enjoys traveling in his free time.