Running a dentistry practice requires an understanding of the technical aspects of this medical field. You also need to stay current with human resources management techniques that are valuable in any industry. Of course, you must know how to cater to the needs of your patients as well. Ideally, you must strike a balance between these aspects to ensure that you can help as many people as you can.
That said, here are some dentistry practice management tips for successful operations:
- Practice Efficient Communications Meetings
Communication is essential in any team. Morning huddles are a standard for the management of dental practice. Set a time before opening your clinic to go through the appointments that have been booked for the day, especially if you have major operations. This way, you prepare your staff to brace themselves for a busy workday ahead.
Elevate your team communication by ending the day with debriefings. This practice is also crucial for you and your staff to be aware of the areas that can be improved with patient and clinic management.
- Foster a Positive Office Culture
Your workplace or office culture is unique to your dentistry practice because it pertains to the collective character and personality of your team. Boosting the strengths of your organization and improving on its vulnerabilities is crucial for a successful operation.
A positive office culture affects these aspects of your organization:
- Talent – When you have a vacancy that needs to be filled, potential employees tend to observe the workplace and how the current staff is interacting with one another. If they see that everyone in your practice is all smiles and enjoying what they do, they’ll want to join your team as soon as possible.
- Engagement and Retention – In a positive office culture, employees know that they’re doing more than a job. They are engaged enough to actually care for the patients in the same way that you do. When they enjoy what they’re doing, they stay and you won’t have to keep on spending money to train new hires.
- Job Satisfaction – The workplace atmosphere significantly impacts an employee’s job satisfaction. Nobody wants to join a team that isn’t united and harmonious.
- Performance – A team is always better together. If your organization has a strong culture, you can outperform competitors with ease.
- Train Staff to Understand and Answer Technical Questions
The medical benefits of having clean teeth and gums are undeniable. But some patients are in denial about their dental condition, especially when they have to go through procedures that sound scary.
You need to train your staff to understand why there’s a need to maintain healthy teeth and gums. This way, they can answer inquiries from worried patients and make them feel at ease about the procedure they have to go through.
These are the standard dentistry procedures that your staff should be well-versed in:
- Bonding – This treatment is usually done to repair chipped, decayed, fractured, or discolored teeth. Each tooth is applied with a mixture of composite resin.
- Braces – This cosmetic dentistry procedure is done for alignment issues and problems involving the mouth’s bite. Steady pressure is exerted by braces on the teeth, slowly moving them over time.
- Bridges and Implants – To replace missing teeth, bridges are used, which are false teeth kept in place by neighboring teeth. On the other hand, implants use artificial roots for support.
- Extractions – Extractions are performed for severely damaged teeth that need to be removed so that they don’t infect the gums and other teeth.
- Dentures – These prosthetic devices replace lost teeth. You can make partial and full ones, depending on the patient’s need.
- Fillings and Repairs – Restorative materials like fillings and repairs are used to bring back damaged teeth due to trauma and cavities.
- Root Canals – Diseases or abscessed teeth require root canals. The procedure involves opening the tooth and cleaning the infective tissue inside. Then, the gap is filled and sealed.
- Gum Surgery – Severe gum disease like gingivitis and periodontitis can spread to the jawbones, which can lead to gum and tooth loss. Gum surgery aims to reverse the effects of the teeth.
- Teeth Whitening – Darkening and staining of teeth can be caused by age, food, drinks, medicine, and vices. A teeth whitening procedure is non-invasive.
- Have a Workable System for Answering Calls
Often, a significant portion of a receptionist or front desk manager’s job is to answer calls. While this means that lots of clients are inquiring about your services, it can be taxing on your employee, especially if they can’t get any other work done because of this task.
You can help them manage calls by investing in a system that allows callers to speak with pre-recorded messages depending on their questions. Another way is to add another staff to do phone monitoring rotations. This way, you always have someone available to assist you when you need them.
- Step Up Your Leadership
You need to be a reliable and decisive leader to steer your team toward your vision. To start, you need to set the ultimate example and model the behavior that you want to see in the workplace.
You’ve got to be self-aware enough to know your strengths and use them to your advantage. Plus, you also have to be conscious of your weaknesses so that you can improve on them, as well as hire people who have that characteristic as their strength.
- Invest in Marketing Your Practice
In this day and age, your dental practice needs to take advantage of current marketing tactics to keep up with competitors and maintain a steady stream of clients. Increase your online visibility by creating and improving your website, as well as promoting your clinic through search engine optimization (SEO) techniques and social media marketing.
It’s also valuable for you to focus on local SEO, which enables your practice to be visible to patients in your area. It’s as simple as improving your NAP or name, address, and phone number consistency, as well as provide in-depth clinic details on Google My Business.
Your dentistry practice can benefit from these practical management tips. You should improve communication in your clinic through huddles and debriefings to foster a positive workplace culture. Invest in your staff and train them to help patients through technical know-how. You can also make things easier for them by utilizing tools that can maximize productivity.
Create a strong team and ensure the successful operation of your clinic by being a decisive leader. Lastly, invest in marketing your practice to gain a steady stream of clients.